Granitzer Michael, Lex Elisabeth, Juffinger A.
2009
Blog Credibility Ranking by Exploiting Verified Content
Proceedings of the 3rd Workshop on Information Credibility on the Web at 18th World Wide Web Conference
People use weblogs to express thoughts, present ideas and
share knowledge. However, weblogs can also be misused to
influence and manipulate the readers. Therefore the credibility
of a blog has to be validated before the available information
is used for analysis. The credibility of a blogentry
is derived from the content, the credibility of the author or
blog itself, respectively, and the external references or trackbacks.
In this work we introduce an additional dimension
to assess the credibility, namely the quantity structure. For
our blog analysis system we derive the credibility therefore
from two dimensions. Firstly, the quantity structure of a set
of blogs and a reference corpus is compared and secondly, we
analyse each separate blog content and examine the similarity
with a verified news corpus. From the content similarity
values we derive a ranking function. Our evaluation showed
that one can sort out incredible blogs by quantity structure
without deeper analysis. Besides, the content based ranking
function sorts the blogs by credibility with high accuracy.
Our blog analysis system is therefore capable of providing
credibility levels per blog.