Stern Hermann, Dennerlein Sebastian, Pammer-Schindler Viktoria, Ginthör Robert, Breitfuß Gert
2017
Bringing Big Data to Adolescence - Specifying Business Models by Practice
Institute of Systems Sciences, Innovation and Sustainability Research , Merangasse 18 /I , A - 8010 Graz, Austria Baumgartner, R.J., Fuellsack, M., Gelbmann, U., Rauter, R Graz, Austria
To specify the current understanding of business models in the realm of Big Data, we used a qualitative approach analysing 25 Big Data projects spread over the domains of Retail, Energy, Production, and Life Sciences, and various company types (SME, group, start-up, etc.). All projects have been conducted in the last two years at Austria’s competence center for Data-driven Business and Big Data Analytics, the Know-Center.