Publikationen

In the future, every successful company must have a clear idea of what data means to it. The necessary transformation to a data-driven company places high demands on companies and challenges management, organization and individual employees. In order to generate concrete added value from data, the collaboration of different disciplines e.g. data scientists, domain experts and business people is necessary. So far few tools are available which facilitate the creativity and co-creation process amongst teams with different backgrounds. The goal of this paper is to design and develop a hands-on and easy to use card-based tool for the generation of data service ideas that supports the required interdisciplinary cooperation. By using a Design Science Research approach we analysed 122 data service ideas and developed an innovation tool consisting of 38 cards. The first evaluation results show that the developed Data Service Cards are both perceived as helpful and easy to use.

The availability of data sources and advances in analytics and artificial intelligence offers the opportunity for organizationsto develop new data-driven products, services and business models. Though, this process is challenging for traditionalorganizations, as it requires knowledge and collaboration from several disciplines such as data science, domain experts, orbusiness perspective. Furthermore, it is challenging to craft a meaningful value proposition based on data; whereas existingresearch can provide little guidance. To overcome those challenges, we conducted a Design Science Research project toderive requirements from literature and a case study, develop a collaborative visual tool and evaluate it through severalworkshops with traditional organizations. This paper presents the Data Product Canvas, a tool connecting data sources withthe user challenges and wishes through several intermediate steps. Thus, this paper contributes to the scientific body ofknowledge on developing data-driven business models, products and services.

The modern economy relies heavily on data as a resource for advancement and growth. Data marketplaces have gained an increasing amount of attention, since they provide possibilities to exchange, trade and access data across organizations. Due to the rapid development of the field, the research on business models of data marketplaces is fragmented. We aimed to address this issue in this article by identifying the dimensions and characteristics of data marketplaces from a business model perspective. Following a rigorous process for taxonomy building, we propose a business model taxonomy for data marketplaces. Using evidence collected from a final sample of twenty data marketplaces, we analyze the frequency of specific characteristics of data marketplaces. In addition, we identify four data marketplace business model archetypes. The findings reveal the impact of the structure of data marketplaces as well as the relevance of anonymity and encryption for identified data marketplace archetypes.