Publikationen

Social tagging systems enable users to collaboratively assign freely chosen keywords(i.e., tags) to resources (e.g., Web links). In order to support users in finding descrip-tive tags, tag recommendation algorithms have been proposed. One issue of currentstate-of-the-art tag recommendation algorithms is that they are often designed ina purely data-driven way and thus, lack a thorough understanding of the cognitiveprocesses that play a role when people assign tags to resources. A prominent exam-ple is the activation equation of the cognitive architecture ACT-R, which formalizesactivation processes in human memory to determine if a specific memory unit (e.g.,a word or tag) will be needed in a specific context. It is the aim of this thesis toinvestigate if a cognitive-inspired approach, which models activation processes inhuman memory, can improve tag recommendations.For this, the relation between activation processes in human memory and usagepractices of tags is studied, which reveals that (i) past usage frequency, (ii) recency,and (iii) semantic context cues are important factors when people reuse tags. Basedon this, a cognitive-inspired tag recommendation approach termed BLLAC+MPrisdeveloped based on the activation equation of ACT-R. An extensive evaluation usingsix real-world folksonomy datasets shows that BLLAC+MProutperforms currentstate-of-the-art tag recommendation algorithms with respect to various evaluationmetrics. Finally, BLLAC+MPris utilized for hashtag recommendations in Twitter todemonstrate its generalizability in related areas of tag-based recommender systems.The findings of this thesis demonstrate that activation processes in human memorycan be utilized to improve not only social tag recommendations but also hashtagrecommendations. This opens up a number of possible research strands for futurework, such as the design of cognitive-inspired resource recommender systems

Proceedings of the Workshop Papers of i-Know 2017, co-located with International Conference on Knowledge Technologies and Data-Driven Business 2017 (i-Know 2017), Graz, Austria, October 11-12, 2017.

Recent research has unveiled the importance of online social networks for improving the quality of recommender systems and encouraged the research community to investigate better ways of exploiting the social information for recommendations. To contribute to this sparse field of research, in this paper we exploit users’ interactions along three data sources (marketplace, social network and location-based) to assess their performance in a barely studied domain: recommending products and domains of interests (i.e., product categories) to people in an online marketplace environment. To that end we defined sets of content- and network-based user similarity features for each data source and studied them isolated using an user-based Collaborative Filtering (CF) approach and in combination via a hybrid recommender algorithm, to assess which one provides the best recommendation performance. Interestingly, in our experiments conducted on a rich dataset collected from SecondLife, a popular online virtual world, we found that recommenders relying on user similarity features obtained from the social network data clearly yielded the best results in terms of accuracy in case of predicting products, whereas the features obtained from the marketplace and location-based data sources also obtained very good results in case of predicting categories. This finding indicates that all three types of data sources are important and should be taken into account depending on the level of specialization of the recommendation task.

We assume that recommender systems are more successful,when they are based on a thorough understanding of how people processinformation. In the current paper we test this assumption in the contextof social tagging systems. Cognitive research on how people assign tagshas shown that they draw on two interconnected levels of knowledge intheir memory: on a conceptual level of semantic fields or LDA topics,and on a lexical level that turns patterns on the semantic level intowords. Another strand of tagging research reveals a strong impact oftime-dependent forgetting on users' tag choices, such that recently usedtags have a higher probability being reused than "older" tags. In thispaper, we align both strands by implementing a computational theory ofhuman memory that integrates the two-level conception and the processof forgetting in form of a tag recommender. Furthermore, we test theapproach in three large-scale social tagging datasets that are drawn fromBibSonomy, CiteULike and Flickr.As expected, our results reveal a selective effect of time: forgetting ismuch more pronounced on the lexical level of tags. Second, an extensiveevaluation based on this observation shows that a tag recommender interconnectingthe semantic and lexical level based on a theory of humancategorization and integrating time-dependent forgetting on the lexicallevel results in high accuracy predictions and outperforms other wellestablishedalgorithms, such as Collaborative Filtering, Pairwise InteractionTensor Factorization, FolkRank and two alternative time-dependentapproaches. We conclude that tag recommenders will benefit from goingbeyond the manifest level of word co-occurrences, and from includingforgetting processes on the lexical level.

In this paper, we introduce a tag recommendation algorithmthat mimics the way humans draw on items in their long-term memory.Based on a theory of human memory, the approach estimates a tag'sprobability being applied by a particular user as a function of usagefrequency and recency of the tag in the user's past. This probability isfurther refined by considering the inuence of the current semantic contextof the user's tagging situation. Using three real-world folksonomiesgathered from bookmarks in BibSonomy, CiteULike and Flickr, we showhow refining frequency-based estimates by considering usage recency andcontextual inuence outperforms conventional "most popular tags" approachesand another existing and very effective but less theory-driven,time-dependent recommendation mechanism.By combining our approach with a simple resource-specific frequencyanalysis, our algorithm outperforms other well-established algorithms,such as FolkRank, Pairwise Interaction Tensor Factorization and CollaborativeFiltering. We conclude that our approach provides an accurateand computationally efficient model of a user's temporal tagging behavior.We demonstrate how effective principles of recommender systemscan be designed and implemented if human memory processes are takeninto account.