de Reuver Mark, Tarkus Astrid, Haaker Timber, Breitfuß Gert, Roelfsema Melissa, Kosman Ruud, Heikkilä Marikka
2017
In this paper, we present two design cycles for an online platform with ICT-enabled tooling that supports business model innovation by SMEs. The platform connects the needs of the SMEs regarding BMI with tools that can help to solve those needs and questions. The needs are derived from our earlier case study work (Heikkilä et al. 2016), showing typical BMI patterns of the SMEs needs - labelled as ‘I want to’s - about what an entrepreneur wants to achieve with business model innovation. The platform provides sets of integrated tools that can answer the typical ‘I want to’ questions that SMEs have with innovating their business models.