Trattner Christoph, Kowald Dominik, Seitlinger Paul, Ley Tobias
Modeling Activation Processes in Human Memory to Predict the Reuse of Tags
The Journal of Web Science, James Finlay, NOW publishing, 2016
Several successful tag recommendation mechanisms have been developed, including algorithms built upon Collaborative Filtering, Tensor Factorization, graph-based and simple "most popular tags" approaches. From an economic perspective, the latter approach has been convincing since calculating frequencies is computationally efficient and effective with respect to different recommender evaluation metrics. In this paper, we introduce a tag recommendation algorithm that mimics the way humans draw on items in their long-term memory in order to extend these conventional "most popular tags" approaches. Based on a theory of human memory, the approach estimates a tag's reuse probability as a function of usage frequency and recency in the user's past (base-level activation) as well as of the current semantic context (associative component).Using four real-world folksonomies gathered from bookmarks in BibSonomy, CiteULike, Delicious and Flickr, we show how refining frequency-based estimates by considering recency and semantic context outperforms conventional "most popular tags" approaches and another existing and very effective but less theory-driven, time-dependent recommendation mechanism. By combining our approach with a simple resource-specific frequency analysis, our algorithm outperforms other well-established algorithms, such as Collaborative Filtering, FolkRank and Pairwise Interaction Tensor Factorization with respect to recommender accuracy and runtime. We conclude that our approach provides an accurate and computationally efficient model of a user's temporal tagging behavior. Moreover, we demonstrate how effective principles of recommender systems can be designed and implemented if human memory processes are taken into account.