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On the web, search engines represent a primary instrument through which users exercise their intent. Understanding the specific goals users express in search queries could improve our theoretical knowledge about strategies for search goal formulation and search behavior, and could equip search engine providers with better descriptions of users’ information needs. However, the degree to which goals are explicitly expressed in search queries can be suspected to exhibit considerable variety, which poses a series of challenges for researchers and search engine providers. This paper introduces a novel perspective on analyzing user goals in search query logs by proposing to study different degrees of intentional explicitness. To explore the implications of this perspective, we studied two different degrees of explicitness of user goals in the AOL search query log containing more than 20 million queries. Our results suggest that different degrees of intentional explicitness represent an orthogonal dimension to existing search query categories and that understanding these different degrees is essential for effective search. The overall contribution of this paper is the elaboration of a set of theoretical arguments and empirical evidence that makes a strong case for further studies of different degrees of intentional explicitness in search query logs.