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Kowald Dominik, Pujari Suhbash Chandra, Lex Elisabeth

Temporal Effects on Hashtag Reuse in Twitter: A Cognitive-Inspired Hashtag Recommendation Approach

Proceedings of the 26th International World Wide Web Conference, WWW'2017, ACM, Perth, Western Australia, 2017

Hashtags have become a powerful tool in social platformssuch as Twitter to categorize and search for content, and tospread short messages across members of the social network.In this paper, we study temporal hashtag usage practices inTwitter with the aim of designing a cognitive-inspired hashtagrecommendation algorithm we call BLLI,S. Our mainidea is to incorporate the effect of time on (i) individualhashtag reuse (i.e., reusing own hashtags), and (ii) socialhashtag reuse (i.e., reusing hashtags, which has been previouslyused by a followee) into a predictive model. For this,we turn to the Base-Level Learning (BLL) equation from thecognitive architecture ACT-R, which accounts for the timedependentdecay of item exposure in human memory. Wevalidate BLLI,S using two crawled Twitter datasets in twoevaluation scenarios. Firstly, only temporal usage patternsof past hashtag assignments are utilized and secondly, thesepatterns are combined with a content-based analysis of thecurrent tweet. In both evaluation scenarios, we find not onlythat temporal effects play an important role for both individualand social hashtag reuse but also that our BLLI,S approachprovides significantly better prediction accuracy andranking results than current state-of-the-art hashtag recommendationmethods.

Hasani-Mavriqi Ilire, Geigl Florian, Pujari Suhbash Chandra, Lex Elisabeth, Helic Denis

The Influence of Social Status and Network Structure on Consensus Building in Collaboration Networks

Social Network Analysis and Mining, Reda Alhajj, Springer Vienna, 2016

In this paper, we study the process of opinion dynamics and consensus building in online collaboration systems, in which users interact with each other following their common interests and their social profiles. Specifically, we are interested in how users similarity and their social status in the community, as well as the interplay of those two factors influence the process of consensus dynamics. For our study, we simulate the diffusion of opinions in collaboration systems using the well-known Naming Game model, which we extend by incorporating an interaction mechanism based on user similarity and user social status. We conduct our experiments on collaborative datasets extracted from the Web. Our findings reveal that when users are guided by their similarity to other users, the process of consensus building in online collaboration systems is delayed. A suitable increase of influence of user social status on their actions can in turn facilitate this process. In summary, our results suggest that achieving an optimal consensus building process in collaboration systems requires an appropriate balance between those two factors.
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