Publikationen

While it is agreed that semantic enrichment of resources would lead to better search results, at present the low coverage of resources on the web with semantic information presents a major hurdle in realizing the vision of search on the Semantic Web. To address this problem, this chapter investigates how to improve retrieval performance in settings where resources are sparsely annotated with semantic information. Techniques from soft computing are employed to find relevant material that was not originally annotated with the concepts used in a query. The authors present an associative retrieval model for the Semantic Web and evaluate if and to which extent the use of associative retrieval techniques increases retrieval performance. In addition, the authors present recent work on adapting the network structure based on relevance feedback by the user to further improve retrieval effectiveness. The evaluation of new retrieval paradigms - such as retrieval based on technology for the Semantic Web - presents an additional challenge since no off-the-shelf test corpora exist. Hence, this chapter gives a detailed description of the approach taken to evaluate the information retrieval service the authors have built.

Access to knowledge about user goals represents a critical component for realizing the vision of intelligent agents acting upon user intent on the web. Yet, the manual acquisition of knowledge about user goals is costly and often infeasible. In a departure from existing approaches, this paper proposes Goal Mining as a novel perspective for knowledge acquisition. The research presented in this chapter makes the following contributions: (a) it presents Goal Mining as an emerging field of research and a corresponding automatic method for the acquisition of user goals from web corpora, in the case of this paper search query logs (b) it provides insights into the nature and some characteristics of these goals and (c) it shows that the goals acquired from query logs exhibit traits of a long tail distribution, thereby providing access to a broad range of user goals. Our results suggest that search query logs represent a viable, yet largely untapped resource for acquiring knowledge about explicit user goals

On the web, search engines represent a primary instrument through which users exercise their intent. Understanding the specific goals users express in search queries could improve our theoretical knowledge about strategies for search goal formulation and search behavior, and could equip search engine providers with better descriptions of users’ information needs. However, the degree to which goals are explicitly expressed in search queries can be suspected to exhibit considerable variety, which poses a series of challenges for researchers and search engine providers. This paper introduces a novel perspective on analyzing user goals in search query logs by proposing to study different degrees of intentional explicitness. To explore the implications of this perspective, we studied two different degrees of explicitness of user goals in the AOL search query log containing more than 20 million queries. Our results suggest that different degrees of intentional explicitness represent an orthogonal dimension to existing search query categories and that understanding these different degrees is essential for effective search. The overall contribution of this paper is the elaboration of a set of theoretical arguments and empirical evidence that makes a strong case for further studies of different degrees of intentional explicitness in search query logs.