Publikationen

Purpose: This paper synthesizes existing research on tools and methods that support data-driven business model innovation, and maps out relevant directions for future research.Design/methodology/approach: We have carried out a structured literature review and collected and analysed a respectable but not excessively large number of 33 publications, due to the comparatively emergent nature of the field.Findings: Current literature on supporting data-driven business model innovation differs in the types of contribution (taxonomies, patterns, visual tools, methods, IT tool and processes), the types of thinking supported (divergent and convergent) and the elements of the business models that are addressed by the research (value creation, value capturing and value proposition).Research implications: Our review highlights the following as relevant directions for future research. Firstly, most research focusses on supporting divergent thinking, i.e. ideation. However, convergent thinking, i.e. evaluating, prioritizing, and deciding, is also necessary. Secondly, the complete procedure of developing data-driven business models and also the development on chains of tools related to this have been under-investigated. Thirdly, scarcely any IT tools specifically support the development of data-driven business models. These avenues also highlight the necessity to integrate between research on specifics of data in business model innovation, on innovation management, information systems and business analytics.Originality/Value: This paper is the first to synthesize the literature on how to identify and develop data-driven

Die Nutzung von Daten in Unternehmen zur Analyse und Beantwortung vielfältiger Fragestellungen ist “daily business”. Es steckt aber noch viel mehr Potenzial in Daten abseits von Prozessoptimierungen und Business Intelligence Anwendungen. Der vorliegende Beitrag gibt einen Überblick über die wichtigsten Aspekte bei der Transformation von Daten in Wert bzw. bei der Entwicklung datengetriebener Geschäftsmodelle. Dabei werden die Charakteristika von datengetriebenen Geschäftsmodellen und die benötigten Kompetenzen näher beleuchtet. Vier Fallbeispiele österreichischer Unternehmen geben Einblicke in die Praxis und abschließend werden aktuelle Herausforderungen und Entwicklungen diskutiert.