Data-Driven Markets

Portrait of Nina Simon Kontakt send
Nina Simon
Portrait of Matthias Traub Kontakt send
Matthias Traub

Use the data driven approach to expand into new markets and create new products

The vast amount of openly available information on user behaviour, preferences, products and markets paved the way for a new generation of data-driven tools and methods to gain insights about customer and target groups, market opportunities, social media presence and brand perception. In this business area, we combine competencies from the field of marketing, social computing and information retrieval to discover trends, improve recommendations and measure impact. We offer data-driven improvements of analytics, engagement and campaigning based on cutting edge technologies.

Selected Customers

Both Interact GmbH, Ifolor AG, Nekom GmbH, TripRebel GmbH, Porsche Austria GmbH & Co KG, ZBW / Deutsche Zentralbibliothek für Wirtschaftswissenschaften

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