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Social web platforms have become very popular in the so-called Web 2.0, and there is no end in sight. However, very few systematic models for the constitution of such sociotechnical infrastructures exist in the scientific literature. We therefore present a generic framework for building social web platforms based on the creation of value for individuals, communities and social networks. We applied this framework in the Neurovation project, aiming to establish a platform for creative knowledge workers. This paper describes work in progress and the lessons we have learned so far.