Publikationen

Psychology-informed Recommender Systems

Creative group work can be supported by collaborative search and annotation of Web resources. In this setting, it is important to help individuals both stay fluent in generating ideas of what to search next (i.e., maintain ideational fluency) and stay consistent in annotating resources (i.e., maintain organization). Based on a model of human memory, we hypothesize that sharing search results with other users, such as through bookmarks and social tags, prompts search processes in memory, which increase ideational fluency, but decrease the consistency of annotations, e.g., the reuse of tags for topically similar resources. To balance this tradeoff, we suggest the tag recommender SoMe, which is designed to simulate search of memory from user-specific tag-topic associations. An experimental field study (N = 18) in a workplace context finds evidence of the expected tradeoff and an advantage of SoMe over a conventional recommender in the collaborative setting. We conclude that sharing search results supports group creativity by increasing the ideational fluency, and that SoMe helps balancing the evidenced fluency-consistency tradeoff.

Several successful tag recommendation mechanisms have been developed, including algorithms built upon Collaborative Filtering, Tensor Factorization, graph-based and simple "most popular tags" approaches. From an economic perspective, the latter approach has been convincing since calculating frequencies is computationally efficient and effective with respect to different recommender evaluation metrics. In this paper, we introduce a tag recommendation algorithm that mimics the way humans draw on items in their long-term memory in order to extend these conventional "most popular tags" approaches. Based on a theory of human memory, the approach estimates a tag's reuse probability as a function of usage frequency and recency in the user's past (base-level activation) as well as of the current semantic context (associative component).Using four real-world folksonomies gathered from bookmarks in BibSonomy, CiteULike, Delicious and Flickr, we show how refining frequency-based estimates by considering recency and semantic context outperforms conventional "most popular tags" approaches and another existing and very effective but less theory-driven, time-dependent recommendation mechanism. By combining our approach with a simple resource-specific frequency analysis, our algorithm outperforms other well-established algorithms, such as Collaborative Filtering, FolkRank and Pairwise Interaction Tensor Factorization with respect to recommender accuracy and runtime. We conclude that our approach provides an accurate and computationally efficient model of a user's temporal tagging behavior. Moreover, we demonstrate how effective principles of recommender systems can be designed and implemented if human memory processes are taken into account.