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Fruhwirth Michael, Breitfuß Gert, Pammer-Schindler Viktoria

Exploring challenges in data-driven business model innovation from Austrian enterprises

Proceedings in XXIX ISPIM Innovation Conference, Stockholm, 2018

The increasing amount of generated data and advances in technology and data analytics and are enablers and drivers for new business models with data as a key resource. Currently established organisations struggle with identifying the value and benefits of data and have a lack of know-how, how to develop new products and services based on data. There is very little research that is narrowly focused on data-driven business model innovation in established organisations. The aim of this research is to investigate existing activities within Austrians enterprises with regard to exploring data-driven business models and challenges encountered in this endeavour. The outcome of the research in progress paper are categories of challenges related to organisation, business and technology, established organisations in Austria face during data-driven business model innovation
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