mail Nina Simon
mail Matthias Traub
Use the data driven approach to expand into new markets and create new products
The vast amount of openly available information on user behaviour, preferences, products and markets paved the way for a new generation of data-driven tools and methods to gain insights about customer and target groups, market opportunities, social media presence and brand perception. In this business area, we combine competencies from the field of marketing, social computing and information retrieval to discover trends, improve recommendations and measure impact. We offer data-driven improvements of analytics, engagement and campaigning based on cutting edge technologies.
Both Interact GmbH, Ifolor AG, Nekom GmbH, TripRebel GmbH, Porsche Austria GmbH & Co KG, ZBW / Deutsche Zentralbibliothek für Wirtschaftswissenschaften