Sebastian Dennerlein and Emanuel Lacic from Know-Center‘s Social Computing Team have supported C3 to create sophisticated Data-Analytics methods with modern research technologies. This enables distributors to precisely determine the individual preferences of customers and to find new target groups through cross-sector analysis. Furthermore, it can be determined when and where to address consumers. Another advantage, is that customers no longer have to search through newsletters and brochures, but are presented with targeted offers.
Read the full article on the Microsoft MSDN Blog here.