Data Marketing Day: Know-Center presents the Porsche Austria COMET Project

The Data Marketing Day is an event for all who are in charge of the usage of data in communication and marketing. This year the Know-Center was represented by Sebastian Dennerlein.

The Data Marketing Day represents a data-marketing hotspot in south Germany bringing together all relevant stakeholders from the industry such as publishers, agencies and tech providers.

Know-Center’s Business Development and Social Computing Team, represented by Mag. rer. nat Sebastian Dennerlein has presented the Porsche Austria COMET Project together with Dr. Eva Haslauer at DMD 2018.

The talk reported about the successfull co-design project of finding a suitable approach for demand forcasting and train future members of the market research department at Porsche Austria. It discussed chances of the chosen approaches and gave impulses for understanding and influencing the market, in this way. The presented work was funded within the COMET funding scheme.

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