DiscBlog

Imagine this. You’re watching a Pop!Tech video, like we are right now (we’re watching Ask a Ninja’s Kent Nichols talk to the crowd about podcasting and how Ask a Ninja came about). But, instead of doing advertising at the beginning of the video (like Pop!Tech has thanks to a sponsorship) there’s a set of Google ads along the side.

But, as you watch the video the Google ads change. And don’t change randomly, but change in reaction to what Kent is talking on stage about. He says “camcorder” and the ads change to a set of camcorders that you could buy — all without interrupting the video playing.

Anyway, this future is really much closer to happening thanks to Nexidia. Drew Lanham, Senior Vice President came out and demoed Nexidia’s system for me recently.

This technology also enables video search. In the demo Drew shows off a TV station, Channel 11 Alive, where you can search the video.

Here’s an interview with further info about how the system works and what else it could be used for.